Our Team

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Dan St-Aubin

Built in the woods, forged in the ring.

Dan St-Aubin is a military man and son of a lumberjack turned serial entrepreneur, soon-to-be father, and the founder of NorthCo Services and DSA Promotions. He’s a boxer and lifelong combat-sports junkie who channels that energy into promotions, events, and fighter representation.

Dan’s path hasn’t been cute - hardship, pushback, repeat - and he moves with a simple rule: see it, believe it, do it.

When doors don’t open, he builds one. Ottawa-based with Canada-wide reach, Dan leads with discipline, heart, and a straight-up “fuck it, make it happen” mentality.

A man with curly dark hair, glasses, and a beard, wearing a black sweater, sitting indoors.

Jesse Patterson

Jesse drives the brand and growth play at DSA Promotions.

An Ottawa-based marketing manager and founder of Patterson Media, he blends clean creative, sharp messaging, and data-backed strategy to turn attention into action.